At Aveda’s core lies a commitment to integrating beauty with well-being and respect for the environment. Founded in 1978, Aveda specialises in plant-based haircare products, all of which are professionally developed and clinically tested. Aveda’s powerful haircare solutions are alive with natural, unprocessed ingredients such as pure essential oils and natural botanicals. By combining natural plant and flower extracts with modern science, Aveda take the lead in premium haircare.
Outside of the beauty world, Aveda take their commitment to the environment seriously, having set a precedent throughout the beauty industry by pioneering an aerosol hairspray with zero climate impact. Aveda was also the first beauty institution to manufacture with power generated by wind.